Generative Machine

Cookie Statement

Last updated: 11 December 2025

This Cookie Statement explains how Generative Machine LTD ("Generative Machine", "we", "us", or "our") uses cookies and similar technologies on our websites, including www.generativemachine.com and any other websites that link to this Cookie Statement (the "Websites").

This Cookie Statement should be read together with our Privacy Policy and our Terms and Conditions, which describe more fully how we process personal data and the rules for using our Websites.

By continuing to use the Websites after seeing our cookie banner, you agree to our use of cookies as described in this Cookie Statement, unless you change your preferences or block cookies in your browser.

1. What are cookies?

Cookies are small text files that are placed on your device (computer, tablet, phone) when you visit a website. They are widely used to make websites work, to keep them secure, to remember your preferences, and to provide information to website owners.

In addition to cookies, we may use similar technologies such as:

  • Local storage
  • Pixel tags / web beacons
  • Tracking scripts

For simplicity, we refer to all of these as "cookies" in this statement.

2. Why we use cookies

We use cookies on our Websites for several purposes, including to:

  • Enable the Websites to function properly and securely
  • Remember your cookie choices and other preferences
  • Maintain login sessions for User Accounts
  • Analyse how visitors use the Websites so we can improve content and performance
  • Support marketing and communication activities, where you have consented

Some cookies are placed by us ("first-party cookies"). Others may be placed by third parties providing services to us, such as analytics or embedded content ("third-party cookies").

3. Types of cookies we use

We group cookies into the following categories:

3.1 Strictly necessary cookies

These cookies are essential for the operation of the Websites and cannot be switched off in our systems. They are usually set only in response to actions you take which amount to a request for services, such as:

  • Logging in to a User Account
  • Setting your privacy or cookie preferences
  • Filling in forms
  • Navigating between pages

You can block these cookies via your browser settings, but parts of the Websites may then not work properly.

Legal basis: Our legitimate interests in operating the Websites and providing services you requested.

3.2 Preference / functional cookies

These cookies allow the Websites to remember choices you make (such as language, region, or other settings) and provide enhanced, more personalised features.

If you do not allow these cookies, some or all of these services may not function properly.

Legal basis: Your consent, where required; otherwise our legitimate interests in providing a user-friendly Website.

3.3 Analytics / performance cookies

These cookies help us understand how visitors use our Websites so we can measure and improve performance. For example, they may allow us to:

  • See which pages are most and least popular
  • Understand how visitors move around the Websites
  • Identify issues such as error messages or slow pages

We typically use these cookies in an aggregated way and do not use them to directly identify you.

Legal basis: Your consent, where required by law. You can withdraw your consent at any time via our cookie settings or by adjusting your browser settings.

3.4 Marketing / targeting cookies

These cookies may be set through our Websites by us or by third-party partners to:

  • Show relevant adverts for our products on other websites
  • Measure the effectiveness of our marketing campaigns
  • Help us understand our audience better

These cookies may build a profile of your interests based on your browsing activity. If you do not allow these cookies, you will still see adverts, but they may be less relevant.

Legal basis: Your consent. You can withdraw your consent at any time.

4. Third-party cookies

Some cookies on our Websites are placed by third parties, for example:

  • Analytics providers (e.g. website traffic and performance analysis)
  • Embedded video or media platforms
  • Marketing and advertising networks

These third parties may use cookies in accordance with their own privacy and cookie policies. We do not control these cookies and encourage you to check the relevant third-party policies if you want more information.

5. Managing your cookie preferences

You have several options to control and manage cookies:

5.1 Cookie banner / settings

When you first visit our Websites, you may see a cookie banner asking you to choose your cookie preferences. You can typically:

  • Accept all cookies
  • Reject non-essential cookies
  • Customise which categories you accept

Where available, you can change your preferences at any time using a "Cookie settings" or similar link on the Websites.

5.2 Browser settings

Most web browsers allow you to:

  • See which cookies are stored on your device
  • Delete cookies
  • Block cookies from all sites or from specific sites
  • Block third-party cookies

The way to do this varies by browser. Check your browser's help or settings menu for more information.

Please note: if you block some or all cookies, parts of our Websites may not function correctly.

6. Retention of cookies

Cookies are stored for different periods:

  • Session cookies - are temporary and are deleted when you close your browser.
  • Persistent cookies - remain on your device for a defined period or until you delete them.

We aim to keep cookie retention periods no longer than necessary for the purposes described above. Specific retention periods may vary by cookie and may be shown in our cookie banner or a separate cookie list.

7. Cookies and personal data

Some cookies (especially analytics and marketing cookies) may involve the processing of personal data, such as online identifiers, IP addresses or information about your device and browsing behaviour.

Where cookies involve personal data, our Privacy Policy provides additional information about:

  • How we process such data
  • Our legal bases for processing
  • Your rights under data protection laws
  • How to contact us or lodge a complaint

8. Changes to this Cookie Statement

We may update this Cookie Statement from time to time, for example to reflect changes in:

  • The cookies we use
  • Legal or regulatory requirements
  • Our services or Websites

When we make material changes, we will update the "Last updated" date at the top of this page and, where appropriate, show an updated cookie banner or provide additional notice.

We encourage you to review this Cookie Statement regularly to stay informed about our use of cookies and related technologies.

9. Contact us

If you have any questions about this Cookie Statement or our use of cookies, please contact us at:

Generative Machine LTD
71-75 Shelton Street
Covent Garden
London, WC2H 9JQ
United Kingdom

Email: privacy@generativemachine.com